‘Analog Aesthetics’: Bringing words and imagery to life

By Jessica Schurmann

A&E Editor

Today’s world is a world of com­munications. We are constantly ab­sorbing messages and images, read­ing signs, and interpreting television and movies. The average computer user alone visits over 200 web pages and views over 490,000 words a day.

We see words and letters every­where we go: logos, street signs, la­bels, and packaging, just to name a few. Most of the time we don’t even consciously realize we are reading. Although the public does not always pay attention to the design of the words they read, many artists have fallen in love with the form and aes­thetic qualities of typography.

On Wednesday, Nov. 2, Viterbo’s art gallery will be hosting “Analog Aesthetics,” a show of contempo­rary explorations in the letterpress by Sarah McCoy and Bradley Dich­arry. The show will take place from 7:30 p.m. to 9 p.m., following a let­terpress workshop that will be held on the FAC 3rd floor from 9 a.m. to 1 p.m.. Art students and any other students who are interested are strongly encouraged to attend.

Letterpress printing is a form of relief printing of text and images. A press is used to apply a design to paper with a reversed, raised, inked surface.

Sarah McCoy is currently the owner of The Permanent Collec­tion, a letterpress and design studio in Des Moines, Iowa, that creates custom designs for individuals and corporate clients. The Permanent Collection also focuses on creating custom designs for retail items in Des Moines.

McCoy’s work has been featured in multiple publications such as 1,000 More Greetings: Creative Cor­respondence for All Occasions (1000 Series), and Rockport Publications. In addition, McCoy has had her work featured in international pre­sentations, most notably at ATYPI’s (Association Typographique In­ternationale) annual conference in Brighton, England, entitled, “Typo­graphic Form and the Permanence of Letterpress Type.”

Aside from publications, McCoy has had work exhibited in cities both in the United States and internation­ally. She holds a bachelor’s degree and master of fine arts degree in graphic design from the University of Iowa, and she also received a Graduate Certificate from The Uni­versity of Iowa Center for the Book in 2006 with a concentration in Let­terpress and Artists’ Books.

Bradley Dicharry, who will also have work displayed at the gallery opening, is the assistant professor of Graphic Design at the University of Iowa. He also directs “Donate De­sign,” a service-learning project that unites design students and nonprof­it groups in the community.

Dicharry holds a bachelor’s de­gree in the fine arts from the Uni­versity of Tennessee, Chattanooga, a master of the arts and Master of the fine arts from the University of Iowa. He is currently researching topics such as printing history, ver­nacular typography, and interactive random typographic compositions.

Workshops in the Vitebro Art De­partment are always enjoyable and very informative experiences. Work­ing with and learning from visiting artists is one of the wonderful op­portunities Viterbo has to offer to the community. They also give au­diences an inside understanding of how the artists think of, design, and create their work.

Don’t miss out on the art show as well. The letterpress prints will make for an impressive collection of work. Food will also be provided, as well as a chance to get to know the artists. If you miss the opening, the show will be on campus until Fri­day, Dec. 2.

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